advertising campaign

Ad war starts over Cuomo's tax free zone plan

Karen Dewitt — Fri, 31 May 2013 12:49:05 +0000

Gov. Andrew Cuomo has been traveling the state, promoting his plan to create tax free business zones at college campuses. He’s also running ads, paid for by the New York State Democratic Party. Now, one of the state’s largest unions is countering that effort with its own message.

Cuomo has gathered local government leaders and business groups to the Capitol to demonstrate support for his idea to create the tax free zones at public colleges, some private universities and some state-owned properties.

Owens enters contest of the airwaves

Catherine Loper — Wed, 22 Aug 2012 20:28:48 +0000

Congressman Bill Owens has released the first television advertisement of his re-election campaign -- a day after his Republican opponent Matt Doheny did.

Regional Congressional races take the contest to the airwaves

Catherine Loper — Wed, 22 Aug 2012 14:11:43 +0000

Two of the region's most hotly contested political races have taken to the airwaves with their first television commercials.

New York to bring back iconic tourism ad campaign

Karen Dewitt — Thu, 31 May 2012 13:29:43 +0000

Governor Andrew Cuomo is attempting to revive New York’s iconic "I Love New York" tourism promotion campaign with some new ads.

The governor says the state not been aggressive enough in its promotions in recent years.

The "I Love New York" campaign, with its distinctive logo featuring a red heart, was a major advertising and promotional innovation in the 1970s, when it was created. In fact, says Governor Cuomo and his top economic development aids, it was too successful, and countless other groups and causes have adapted the now iconic image.