marketing http://wrvo.org en 2013 looking like a better year for maple producers http://wrvo.org/post/2013-looking-better-year-maple-producers <p>Maple producers across New York will throw open their doors to visitors this weekend and next for the state’s 18th annual Maple Weekend.&nbsp; Fri, 15 Mar 2013 09:47:49 +0000 Sidsel Overgaard 34761 at http://wrvo.org 2013 looking like a better year for maple producers Ashley Bryant on the Campbell Conversations http://wrvo.org/post/ashley-bryant-campbell-conversations <p><font face="Calibri" size="2"><span style="font-size:11pt">Working in the key battleground state of Ohio, Ashley Bryant was an integral player in President Obama’s internet-based mobilization effort in the 2012 election.&nbsp; In this edition of the Campbell Conversations, Bryant—the Ohio digital director for the President’s campaign—recounts her experiences on the ground and in the trenches, explains how the campaign integrated the Internet into its strategy, and reflects on how marketing a political brand is both similar to and different from marketing a commercial brand.</span></font></p><p> Mon, 18 Feb 2013 18:21:53 +0000 Grant Reeher 33517 at http://wrvo.org Making the business case for "doing good" http://wrvo.org/post/making-business-case-doing-good <p>From&nbsp;<a href="http://www.usatoday.com/money/industries/environment/2010-10-27-1Atube27_ST_N.htm" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 16px; color: rgb(0, 82, 155); " target="_blank">toilet paper</a>&nbsp;to&nbsp;<a href="http://www.refresheverything.com/" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 16px; color: rgb(0, 82, 155); " target="_blank">soda pop</a>, more and more companies are testing whether &quot;doing good&quot; can be good for the bottom line.</p><p style="margin-bottom: 15px; color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 16px; "> Wed, 14 Dec 2011 12:54:11 +0000 Zack Seward 11058 at http://wrvo.org Making the business case for "doing good"