perscription meds http://wrvo.org en Excellus health insurance launches new community campaign http://wrvo.org/post/excellus-health-insurance-launches-new-community-campaign <p>Excellus BlueCross BlueShield (BCBS) is launching a new campaign to remind people of the importance of taking prescription medications as directed. In many hospitals, it’s called medication adherence, and it’s an issue that’s becoming a hot topic in the health world today.</p><p>BCBS Regional President Arthur Vercillo says statistics show 75 percent of patients don’t take their prescriptions as directed.</p> Mon, 24 Feb 2014 13:21:11 +0000 Ellen Abbott 51590 at http://wrvo.org Excellus health insurance launches new community campaign