Crystal (Smith) DeStefano
Crystal (Smith) DeStefano is President and Director of Public Relations at Strategic Communications, LLC in Syracuse, N.Y. and host of The Strategic Minute podcast.
DeStefano brings a blend of traditional and social media expertise to the company. She advises clients on how to integrate public relations and social media tools into their communications efforts, with a focus on sharing proactive stories as well as responding to sensitive situations with employees, customers, local communities and the news media. Through her disciplined use of public relations, DeStefano understands how to maximize the power of the news media to get a message across.
DeStefano earned her Bachelor of Science in Marketing and Finance at the State University New York at Albany. She has public relations experience from agencies in Albany and Syracuse.