Crystal (Smith) DeStefano

Host of Strategic Minute; Strategic Communications, LLC

Crystal (Smith) DeStefano is President and Director of Public Relations at Strategic Communications, LLC in Syracuse, N.Y. and host of The Strategic Minute podcast.

DeStefano brings a blend of traditional and social media expertise to the company. She advises clients on how to integrate public relations and social media tools into their communications efforts, with a focus on sharing proactive stories as well as responding to sensitive situations with employees, customers, local communities and the news media. Through her disciplined use of public relations, DeStefano understands how to maximize the power of the news media to get a message across.

DeStefano earned her Bachelor of Science in Marketing and Finance at the State University New York at Albany. She has public relations experience from agencies in Albany and Syracuse.

Crystal describes building relationships with people in the news media for your business or organization.

Crystal shares her thoughts on communication and lack thereof in business, and how it can help you to rise above a tough situations with your audience.

Crystal talks about the importance of honesty and follow-through in business while maintaining reasonable expectations for yourself.

Crystal talks about the loyalty we have to businesses and where others can begin on that same path.

Crystal Smith shares her thoughts on independence in business, where success involves more than just yourself.