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NBA And NHL Playoffs: Does Anyone Really Care?

Tim Duncan and the San Antonio Spurs have won 18 games in a row as they head into the NBA's Western Conference Finals. But Frank Deford wants to know: Has anyone noticed?
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Tim Duncan and the San Antonio Spurs have won 18 games in a row as they head into the NBA's Western Conference Finals. But Frank Deford wants to know: Has anyone noticed?

It's the climax of the hockey and basketball seasons, but both have potential playoff visibility problems. Let me explain.

OK, the NBA first. As you know, basketball is the most individualized, celebrity-ized team game. Like movie stars, the best players are known by their first names: LeBron, Kobe, Dirk. Every basketball superstar wants to take his talents to a hot-dog, big-time market. Or at least marry a Kardashian.

So, for goodness' sakes, why is San Antonio once again the best team? And what is the matter with the Spurs' perennial star, Tim Duncan? Who? Tim Duncan is not only not known just as Tim, he is not even known as Duncan. In fact, he is always called "Tim Duncan," to make sure we remember who he is.

Tim Duncan just doesn't get it. He is happy playing down there in San Antonio. He never tries to get his coach fired. He even likes his coach, Gregg Popovich, whom everybody just calls "Pop."

Pop doesn't get it, either. He's been quietly coaching the Spurs since 1996, and even though he is the coach of the year again, he doesn't think he is either a genius or a guru. Tim Duncan has himself been hiding in San Antonio since 1997, after he graduated from college with honors. He is so weird — he never even gets in the columns.

So it's really not even going to seem like the NBA if Tim Duncan and Pop lead San Antonio back to the championship. Of course, outside of the Greater Alamo area, maybe nobody will even notice.

Now, that's the exact problem the whole, entire, complete National Hockey League has. This is because what we used to call "the sports world" is actually now "ESPN-world." And of all the major sports leagues it carries, ESPN doesn't carry the NHL. As a consequence, the NHL is like a tree falling in the forest — because pretty much if a sport isn't on ESPN, then it doesn't count as a sport. Poker became a sport when ESPN started showing it.

Angry hockey people even tabulate the few minutes that ESPN deigns to mention the NHL. ESPN replies that hockey is not in the "national discussion." The NHL is not just like LeBron or Kobe, or baby bumps, or Mitt Romney's dog.

In fact, to ESPN the NHL is rather like Tim Duncan. Hockey fans say that the NHL can't be in the national discussion unless ESPN discusses it, because in American sports today, that's how you get national: You get on ESPN. Look at it this way, ESPN to sports is like Fox, MSNBC, the Comedy Channel and MTV all in one.

ESPN might have a problem, though. The New York Rangers and the Los Angeles Kings may very well end up playing in the NHL finals. Is ESPN even bigger than L.A. and New York City, together? Stay tuned.

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Frank Deford died on Sunday, May 28, at his home in Florida. Remembrances of Frank's life and work can be found in All Things Considered, Morning Edition, and on NPR.org.