The new frontier in international diplomacy is something called "public diplomacy"--it involves expanding the domain and practitioners of diplomacy beyond traditional government-to-government communication, and threatens the long-standing emphasis on controlling the message. Tara Sonenshine, the State Department's Undersecretary for Public Affairs and Public Diplomacy, guides the United States' efforts in this area.
In this edition of the Campbell Conversations, she discusses the challenges involved, and the techniques employed.
