Wed October 17, 2012

More people may use Google to make their political choices

A new survey suggests more young people are taking to Google internet searches to help them make up their minds before they cast a vote.

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Fri March 9, 2012
Regional Coverage

Syracuse's BrandYourself relaunches with free online reputation service CEO Patrick Ambron works from his office at the Syracuse Tech Garden.
Ryan Delaney WRVO

Humans begin trying to protect their “street cred” as soon as they realize it exists - somewhere right around when they decide it’s no longer cool for mom to pick them up after school.

But gossip doesn’t contain itself to middle school hallways. In the digital era, it follows us onto the web, where the stakes can be much higher.

“It’s evolved to the point where we live online,” says online reputation management firm co-founder and CEO Patrick Ambron.

“The problem isn’t new, just the medium is new.”

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