Buy local

Small Business Saturday is this weekend, and shoppers across the country are visiting local mom and pop stores in support of their communities. The event was launched in 2010 by American Express to encourage people to shop at independently-owned businesses, and also to bridge the gap between Black Friday and Cyber Monday.

On this edition of the Campbell Conversations, Chris Fowler of the organization Syracuse First returns to the program to discuss how the buy local movement has evolved and strengthened since he spoke to Grant Reeher two years ago.  How does it fit into the broader set of concerns for sustainability, and for local business development?  And where does it need to go from here?

Ryan Delaney / WRVO

A promoter of the buy local movement in Syracuse will hold a regional summit next month to promote local business and encourage entrepreneurs to set up shop.

Syracuse First via Twitter

Syracuse First is using a social media strategy to push it's buy local message this weekend.