communication

Michael explains the acronym PESO and how it helps those in business organize the myriad choices people are faced with when trying to get their message heard.

Dr. Rick Kelley and Dr. Sam Woods' first trip to Ethiopia to provide medical care to people with ear, nose and throat ailments grew into a nonprofit organization with a broader goal of providing lasting help.

“What we figured out on that very first trip is that although it may feel good to go on a medical trip and go treat a couple hundred people, it’s really just a drop in the bucket,” Kelley says.