I Love New York

9:29am

Thu May 31, 2012
Regional Coverage

New York to bring back iconic tourism ad campaign

Governor Andrew Cuomo is attempting to revive New York’s iconic "I Love New York" tourism promotion campaign with some new ads.

The governor says the state not been aggressive enough in its promotions in recent years.

The "I Love New York" campaign, with its distinctive logo featuring a red heart, was a major advertising and promotional innovation in the 1970s, when it was created.  In fact, says Governor Cuomo and his top economic development aids, it was too successful, and countless other groups and causes have adapted the now iconic image.

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