Working in the key battleground state of Ohio, Ashley Bryant was an integral player in President Obama’s internet-based mobilization effort in the 2012 election. In this edition of the Campbell Conversations, Bryant—the Ohio digital director for the President’s campaign—recounts her experiences on the ground and in the trenches, explains how the campaign integrated the Internet into its strategy, and reflects on how marketing a political brand is both similar to and different from marketing a commercial brand.
