perscription meds

8:21am

Mon February 24, 2014
Health

Excellus health insurance launches new community campaign

Credit Excellus

Excellus BlueCross BlueShield (BCBS) is launching a new campaign to remind people of the importance of taking prescription medications as directed. In many hospitals, it’s called medication adherence, and it’s an issue that’s becoming a hot topic in the health world today.

BCBS Regional President Arthur Vercillo says statistics show 75 percent of patients don’t take their prescriptions as directed.

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