red kettle campaign

Nick Harris / Flickr

The Salvation Army's annual red kettle campaign is in full swing, but the non-profit is concerned that it might not be able to reach this year's fundraising goal.

According to Maj. Donald Hostetler, division commander of the Empire State Division of the Salvation Army, this year's holiday season goal might be harder to achieve than in year's past. That's because there aren't enough volunteers willing to bundle up and staff kettles to collect donations.

Nick Harris / Flickr

Bad weather and a shorter fundraising season are taking their toll on the Salvation Army's Red kettle Campaign this year. Maj. Don Hostetler, commander of the Salvation Army's Empire State Division, says at first the season was actually tracking ahead of last year. But heavy snowfalls and a stretch of bitter cold temperatures dampened a strong start, resulting in the charity's late season push to reach their $4 million goal.