strategic communications Starting the Discussion By Crystal (Smith) DeStefano • Jul 8, 2014 Crystal describes building relationships with people in the news media for your business or organization. Your Audiences Don't Know What You Don't Tell Them By Crystal (Smith) DeStefano • Jul 8, 2014 Crystal shares her thoughts on communication and lack thereof in business, and how it can help you to rise above a tough situations with your audience. Real Community Relations By Crystal (Smith) DeStefano • Jul 8, 2014 Crystal talks about the loyalty we have to businesses and where others can begin on that same path. How to Respond to Negative Posts on Social Media By Michael Meath • Jan 13, 2014 In this episode, Michael Meath shares some advice for an organization when negative comments appear on their social media platform. Organizations Spending a Lot of Money By Michael Meath • Jan 9, 2014 In this episode, Michael Meath investigates the correlation between spending and achieving success as an organization invests in branding opportunities.