Tagged: tourism promotion

Despite Gov. Andrew Cuomo's recent zest for upstate beer and wine, some industry leaders think his plan has a missing link. Thy say the lack of wine experts known as Master Sommeliers in the upstate region could be a road-block to the sector reaching its full potential and bringing with it growth in tourism.

Tourism professionals in upstate New York are applauding Gov. Andrews Cuomo’s commitment to the region. In order to augment upstate economic growth, the governor has set aside $7 million in the budget for promotion and marketing initiatives.

Governor Andrew Cuomo is attempting to revive New York’s iconic "I Love New York" tourism promotion campaign with some new ads.

The governor says the state not been aggressive enough in its promotions in recent years.

The "I Love New York" campaign, with its distinctive logo featuring a red heart, was a major advertising and promotional innovation in the 1970s, when it was created.  In fact, says Governor Cuomo and his top economic development aids, it was too successful, and countless other groups and causes have adapted the now iconic image.