Crystal DeStefano
Host of Strategic Minute; Strategic Communications, LLCCrystal DeStefano is President and Director of Public Relations at Strategic Communications, LLC in Syracuse, N.Y. and host of The Strategic Minute podcast.
DeStefano brings a blend of traditional and social media expertise to the company. She advises clients on how to integrate public relations and social media tools into their communications efforts, with a focus on sharing proactive stories as well as responding to sensitive situations with employees, customers, local communities and the news media. Through her disciplined use of public relations, DeStefano understands how to maximize the power of the news media to get a message across.
DeStefano earned her Bachelor of Science in Marketing and Finance at the State University New York at Albany and is accredited in public relations by the Universal Accreditation Board. She has public relations experience from agencies in Albany and Syracuse.
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Too often, organizations are so focused on delivering their messages to the local news, government officials, on social media, in newsletters, and even…
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There are a lot of good things that lots of organizations do or accomplish every day. Some of them are nice internal efforts or achievements, some involve…
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In times of trouble, or times of transition, we expect the president or CEO to be the delivering the messages. Sure – if the news is big enough. But the…
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For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But visibility isn’t enough. It’s…
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Crystal describes building relationships with people in the news media for your business or organization.
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Crystal shares her thoughts on communication and lack thereof in business, and how it can help you to rise above a tough situations with your audience.
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Crystal talks about the loyalty we have to businesses and where others can begin on that same path.