Negative ads in the race for the 48th

Oswego, New York – The race to fill Northern New York's State Senate seat has been dominated by negative campaigning. While the ads may be effective, a marketing expert says they could also have a backlash. WRVO's Jasmyn Belcher spoke with visiting professor at the SUNY Oswego School of Business, Ian Cuthill.

(The videos used during the interview can be seen below)

(The Aubertine ad was later modified by the Aubertine campaign)