The Strategic Minute

From retail to healthcare, from education to energy, and from finance to community non-profit organizations, Crystal (Smith) DeStefano and Michael Meath provide expertise in public relations and communications strategies for business. Based in Syracuse, Strategic Communications, LLC is dedicated to the media needs of its client organizations -- monitoring, proactive communication and response -- allowing leaders to focus on how their long-term strategies tie into their day-to-day activities.

Whether an organization is planning for the changing future, responding to a crisis, or promoting their mission to key stakeholders -- The Strategic Minute provides practical solutions to all communication needs. Topics include: best practices for media relations, internal communications, reputation management, community relations, social media and more.

12:00pm

Tue July 8, 2014
Business

Starting the Discussion

Crystal Smith

Crystal describes building relationships with people in the news media for your business or organization.

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11:55am

Tue July 8, 2014
Business

Your Audiences Don't Know What You Don't Tell Them

Crystal Smith

Crystal shares her thoughts on communication and lack thereof in business, and how it can help you to rise above a tough situations with your audience.

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11:50am

Tue July 8, 2014
Business

Managing Expectations

Crystal Smith

Crystal talks about the importance of honesty and follow-through in business while maintaining reasonable expectations for yourself.

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11:45am

Tue July 8, 2014
Business

Real Community Relations

Crystal Smith

Crystal talks about the loyalty we have to businesses and where others can begin on that same path.

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11:40am

Tue July 8, 2014
Business

The Real Meaning of Independence

Crystal Smith

Crystal Smith shares her thoughts on independence in business, where success involves more than just yourself.

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6:00pm

Tue February 4, 2014
Strategic Communications

Thinking Sideways

Michael Meath

Michael reminds us that although we have repetitive thinking patterns and problem solving skills that work, there can be many benefits to creating an alternative  way to see your goals through.

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5:30pm

Tue February 4, 2014
Strategic Communications

Business Ethics

Michael Meath

Michael Meath shares how a tough boss from his past has brought him a sense of discipline and good business ethics to this day, and how a person like this might impact our decisions.

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5:45pm

Mon January 13, 2014
Strategic Communications

How to Respond to Negative Posts on Social Media

Michael Meath

In this episode, Michael Meath shares some advice for an organization when negative comments appear on their social media platform.

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5:15pm

Mon January 13, 2014
Strategic Communications

Crisis Communications Planning

Michael Meath

In this episode, Michael Meath describes the importance of proactive crisis communication planning.

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5:00pm

Mon January 13, 2014
Strategic Communications

Getting to the Table

Michael Meath

In this episode, Michael Meath discusses how to get to the table with management and decision makers in your organization.

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1:35pm

Thu January 9, 2014
Strategic Communications

Organizations Spending a Lot of Money

Michael Meath

In this episode, Michael Meath investigates the correlation between spending and achieving success as an organization invests in branding opportunities.

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1:30pm

Thu January 9, 2014
Strategic Communications

As Executive of an Organization, Who are Your Key Audiences?

Michael Meath

In this episode, Michael Meath outlines who the important audience is in an organization - its employees.

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2:00pm

Fri January 3, 2014
Strategic Planning

Confidentiality and Trust

Michael Meath

In this episode, Michael Meath discusses the ramifications of workplace confidentiality, and the best ways to enhance your level of trust within your organization.

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