The Strategic Minute

From retail to healthcare, from education to energy, and from finance to community non-profit organizations, Crystal (Smith) DeStefano and Michael Meath provide expertise in public relations and communications strategies for business. Based in Syracuse, Strategic Communications, LLC is dedicated to the media needs of its client organizations -- monitoring, proactive communication and response -- allowing leaders to focus on how their long-term strategies tie into their day-to-day activities.

Whether an organization is planning for the changing future, responding to a crisis, or promoting their mission to key stakeholders -- The Strategic Minute provides practical solutions to all communication needs. Topics include: best practices for media relations, internal communications, reputation management, community relations, social media and more.

Crystal describes building relationships with people in the news media for your business or organization.

Crystal shares her thoughts on communication and lack thereof in business, and how it can help you to rise above a tough situations with your audience.

Crystal talks about the importance of honesty and follow-through in business while maintaining reasonable expectations for yourself.

Crystal talks about the loyalty we have to businesses and where others can begin on that same path.

Crystal Smith shares her thoughts on independence in business, where success involves more than just yourself.

Thinking Sideways

Feb 4, 2014

Michael reminds us that although we have repetitive thinking patterns and problem solving skills that work, there can be many benefits to creating an alternative  way to see your goals through.

Business Ethics

Feb 4, 2014

Michael Meath shares how a tough boss from his past has brought him a sense of discipline and good business ethics to this day, and how a person like this might impact our decisions.

In this episode, Michael Meath shares some advice for an organization when negative comments appear on their social media platform.

In this episode, Michael Meath describes the importance of proactive crisis communication planning.

Getting to the Table

Jan 13, 2014

In this episode, Michael Meath discusses how to get to the table with management and decision makers in your organization.

In this episode, Michael Meath investigates the correlation between spending and achieving success as an organization invests in branding opportunities.

In this episode, Michael Meath outlines who the important audience is in an organization - its employees.

In this episode, Michael Meath discusses the ramifications of workplace confidentiality, and the best ways to enhance your level of trust within your organization.