Gov. Andrew Cuomo has been traveling the state, promoting his plan to create tax free business zones at college campuses. He’s also running ads, paid for by the New York State Democratic Party. Now, one of the state’s largest unions is countering that effort with its own message.
Cuomo has gathered local government leaders and business groups to the Capitol to demonstrate support for his idea to create the tax free zones at public colleges, some private universities and some state-owned properties.
Governor Andrew Cuomo is attempting to revive New York’s iconic "I Love New York" tourism promotion campaign with some new ads.
The governor says the state not been aggressive enough in its promotions in recent years.
The "I Love New York" campaign, with its distinctive logo featuring a red heart, was a major advertising and promotional innovation in the 1970s, when it was created. In fact, says Governor Cuomo and his top economic development aids, it was too successful, and countless other groups and causes have adapted the now iconic image.